Somewhere in this country is a hockey jersey so ugly it deserves a second chance.
Nominate it on Facebook or Instagram. Your team, your rival's, the one you can't unsee at the rink. We pick ten finalists, the community votes, and the winning team gets a full redesign plus up to 20 new jerseys, free.
We didn't make these jerseys. We're going to fix one.
Already nominated? Confirm your entry so we can reach the team.
No purchase necessary. Nominations close October 8, 2026 at 11:59 p.m. ET. Open to hockey teams across Canada. Read the full rules.
On Facebook, comment a photo of the jersey with the team name and town on our contest post. On Instagram, post the photo publicly, tag [HANDLE] and use #CanadasUgliestJersey, or comment it on our post. Prefer to keep it off social? Use the form below.
Fill in the short form so we know how to reach the team. It takes a minute and it's how finalists get notified. A social nomination counts without it; the form just makes sure we can find you.
On October 13 we post the ten finalists on Facebook and Instagram. Reactions and likes on those official posts decide the winner. Winner announced October 30.
Photo tip: a jersey on a hanger or laid flat is perfect. Youth teams, please keep the kids out of the shot. Adult teams, you can wear it, just make sure everyone in the photo is fine with being famous for the wrong reasons.
A full redesign of the team's game jersey, developed with our designers from the first 3D mockup to the approved file, and up to 20 Elite Hockey Jerseys with names and numbers, delivered in Canada with tax and standard shipping covered. Need more than 20? Extras are available at our regular price, plus tax and shipping. Buying extras doesn't affect anything.
We'll document the redesign from the first sketch to the team wearing it on the ice, with the team's permission. Your team becomes the story.
The nine finalists that don't win each get a $200 credit toward a TKO order. No minimum spend, good until October 30, 2027, and whatever you don't use stays on the card.
| September 24 | Nominations open |
| October 8 | Nominations close, 11:59 p.m. ET |
| October 9 to 12 | Shortlisted teams contacted and verified |
| October 13 | Ten finalists announced, voting opens |
| October 27 | Voting closes, 11:59 p.m. ET |
| October 30 | Winner announced |
| October 30, 2027 | Finalist credits expire |
You're still in. If your team is designing with TKO right now, or orders between September 24 and October 30, you can still be nominated and still win. If you do win, we credit the order back, up to the value of the grand prize. Don't wait on the vote to get your season sorted.
Nominated on social, or entering here for the first time? This is how we reach the team. One form per team is plenty; entering twice doesn't help.
We use this to run the contest and contact you about it. Marketing emails are optional and separate. Privacy Policy.
Each finalist gets one official post on our Facebook and one on our Instagram. We add the reactions on the Facebook post to the likes on the Instagram post. Highest total at 11:59 p.m. ET on October 27 wins, once we've checked the counts and the rules.
One reaction or like per person per finalist on each platform. Vote for as many finalists as you like. Comments, shares, and reposts don't count as votes, and neither does anything automated or bought.
Every finalist gets a rally kit to share with their team and their town. Bring your people. Keep it fair.
Yes. Most entries will be teams owning it.
Yes. We'll ask that team to accept before they become a finalist, so nobody ends up in this without wanting to be.
Yes. Hockey only this year.
No. Your nomination counts. The form is how we reach you if you're shortlisted, so we recommend it.
Yes. Use the form or comment on our Facebook post.
No. Neither is required and neither changes your odds.
No. Share if you want to. It doesn't earn extra entries or votes.
Yes. The contest is open across Canada.
Our team does, using the criteria in the rules: dated design, clashing colours and patterns, visible wear. Canada picks the winner.
Perfectly. The redesign is a conversation with the team. Keep what works.
We use it to review the entry and, if you're a finalist, on the finalist post credited to the team. Anything beyond that, we ask first.
Design depends on the team's feedback. Production is 3 weeks after the design is approved. Shipping is on top. We'll confirm the schedule with the winning team directly.
No purchase necessary. Open to Canadian residents who have reached the age of majority in their province or territory and are authorized to enter an eligible Canadian hockey team. Nominate through the designated Facebook post, the designated Instagram method, or the form on this page by October 8, 2026 at 11:59 p.m. ET. A social nomination is valid without the form. One grand prize: a team jersey redesign and up to 20 Elite Hockey Jerseys, approximate retail value [VALUE] CAD. Nine finalist credits of $200 CAD each, no minimum spend, expiring October 30, 2027. Finalists selected on published criteria; winner decided by valid combined reactions and likes on the designated Facebook and Instagram finalist posts, subject to verification and a skill-testing question. This contest is not sponsored, endorsed, administered by, or associated with Facebook, Instagram, or Meta. Full rules: tkojerseyco.com/pages/contest-rules.
Same designers, same 3 week production, no contest required.
